Upcoming Changes on Twitter

Tesla CEO Elon Musk stands to be the next owner of Twitter, having pledged roughly $44bn to buy the social media platform. How exactly Twitter will change is still uncertain, but following few things are expected to happen once Musk takes over the microblogging platform.

Elimination of Ads:

Ads are a huge portion of Twitter's revenue and a big portion of Twitter's quarterly investor reports talks just about HOW Twitter is improving the ad experience for both the user & the advertiser. Eliminating ads would mean eliminating the company's key money-maker. But the real question lies in, what will it be replaced it with?

Privatizing Twitter:

Privatizing Twitter means taking Twitter of the publicly traded stock market. This would in essence mean that Elon would be able to change Twitter a lot MORE and a lot FASTER as opposed to if it were a public company.

The reason behind this is that less shareholders have to be involved in the company's overall decision making process, allowing the company to decisions & actualize on them faster.

Elimination of Bots:

As of 2022 neither Instagram, nor Facebook, nor Reddit, nor even LinkedIn have been able to fully eliminate platform automation/spam bots. It's important to note that social media automation isn't always black or grey hat. It's sometimes white hat.

Automation is typically done via headless browsers, hence imitating human action, or via API. Today's Twitter automations tools use both. Black hat/grey hat spammers usually focus on automating the mass dm function & the mass mention function. Both functions create a notification in the recipients account which drives to the spammer's offers.

White-hat Twitter auto-responders though, also use the exact same mechanism. They simply have a different motive.

Twitter Algorithm Open-Source:

The algorithm, or the piece of code that determines the priority in which tweets get served up to users, will become “open source” or available for the public to view and improve upon. Musk said this will help prevent “behind the scenes manipulation” such as fuelling massive foreign propaganda, which Facebook has been accused of during former US President Donald Trump’s campaign.