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Apple, Google and Amazon named as most valuable brands in world

Apple, Google and Amazon are the top three most valuable brands in the world, according to an annual report that underlines the dominance of the US tech companies.

Interbrand, which assigns a dollar value to each brand based on factors such as financial performance and brand strength, ranked Apple first in 2018 with a brand value of $214bn. In August, Apple became the first public company with a trillion dollar valuation.

Amazon was the fastest growing brand, because of its desire to be “the most customer-centric company on Earth”, the report added. “It has reinvented almost every sector … It revamped its Fire Phone to become the Amazon Echo smart speaker, Amazon MP3 to become streaming music service Amazon Music Unlimited, and its 2010 crowdsourcing platform for screenwriters into Amazon Studios’ Emmy Award–winning original TV shows. What’s more, according to Morgan Stanley, Amazon’s fashion business has become the second largest seller of apparel in the US.”

Top 10 most valuable brands 2018

1. Apple ($214bn)

2. Google ($155bn)

3. Amazon ($101bn)

4. Microsoft ($93bn)

5. Coca-Cola ($66bn)

6. Samsung ($60bn)

7. Toyota ($53bn)

8. Mercedes-Benz ($49bn)

9. Facebook ($45bn)

10. McDonald’s ($43bn)


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