|Apple ecosystem key to company remaining world's most valuable brands, says Interbrand|
The latest innovation for Macbooks? A touchbar that has been widely panned as functionally useless, which doesn't even sync to the color temperature of the monitor. Features like Apple Music and Dark Mode are half-assed at best, and broken at worst. The little things, like having dynamic parallax wallpapers on the iPhone, were minimally implemented at launch and then totally ignored. The UI on iOS has gotten substantially uglier and more confusing to use. Above all else, Apple can no longer say of their products that "it just works."
I believe this is a direct result of two leadership decisions:
- Having a supply chain expert run what is widely considered a design company;
- Considering Apple a design company, and giving Jony Ive way too much latitude to prioritize form over function.
Apple needs to start erring on the side of function, not form, if it wants to maintain its advantage.