If you can't unveil your flagship phone at the world's largest mobile show, make headlines instead. Samsung used a press event for its new Tab S3 tablet to announce the date of its Galaxy S8 launch: March 29 in New York City.
The Galaxy S8 was notably absent from Mobile World Congress (MWC), where Samsung has revealed the vast majority of its annual Galaxy S phones. By announcing the official date of its Galaxy S8 reveal at the tail end of its tablet showcase, Samsung stole the spotlight from LG's G6 flagship.