¨Adblock Plus is launching a new service that... uh, puts more ads on your screen.¨ - TheVerge
ABP are trying to set themselves up as a defacto regulator of internet advertising, licensing advertising that follows 'best practice'.
I think the idea itself is laudable, since most of the reason people have installed ad-blockers is because the internet advertising industry is riddled with unethical behaviour, not to mention incompetence all of which translate into a mish-mash of threat and annoyance for end-users.
We have yet to see how ABP's people will resist the various pressures and inducements the advertising industry will shower them with.
ABP's idea may work. Or not. Maybe nothing will. Maybe we're just a decade away from more "internet as cable TV" with "trusted browsers" only being allowed access to certain websites, with DRM up the wazoo and no ad-blocking plugins allowed.
At the end of the day its all about business.
They've done a great service to the public over the years and I have no problem with them making a little scratch. Personally i'll probably move to another addon that blocks all ads, but that's just my choice. I'm sure plenty will stay with them.