Amazon wins two years right to power IRCTC’s online retail arm

Almost after a year of suspense, Amazon has successfully bid for IRCTC’s retailing arm. The ticketing portal has put ‘shop on Amazon’ tab on its homepage which redirects to a separate landing page on Amazon India. Besides Amazon, Flipkart was also lobbying hard for the government-owned platform.

The final amount quoted from Amazon is unknown but according to YourStory sources it’s in the range of six to eight crores for two-year deal. Gurgaon-based Yebhi was the first player to bid for the platform and paid around two crore annual licensing fee through open bidding.

Source: YourStory