As can be expected, most buyers - 62 percent - went for the cheaper Apple Watch Sport model.
Space black aluminum was the most popular case, with 40 percent of buyers choosing that option, followed by stainless steel at 34 percent, silver aluminum at 23 percent, and space black stainless steel at 3 percent.
Seventy-two percent of those buying an Apple Watch purchased a product from Cupertino in the past two years, and 21 percent pre-ordered an iPhone 6 or iPhone 6 Plus a mere months ago.
That's not completely surprising, as the Apple Watch requires an Apple iPhone 5 or higher.
Forty-three percent of new MacBook buyers also sprang for an Apple Watch, and 75 percent purchased another Apple product in the past two years.