Elementary OS for profit not Open Source Project
Elementary is looking to raise more money by actually making users pay little for their efforts like as in for 'Pantheon' which is a rip off of an open source OS based on another Open Source OS.
I feel like this might be the writing on the wall for the elementary OS product. All of the goodwill that they have developed in the community is starting to fade away. Pantheon is really slick, and it will probably live on in one form or another, but this could be the beginning of the end for elementary OS.