FOX Uses Negative Reviews To Promote New Sitcom Dads

We’ve all heard the saying, “it’s so bad, it’s good.” Clearly, FOX is banking on that type of mentality to entice viewers to sample it’s new sitcom Dads premiering next Tuesday. I admit, I’m a little intrigued.

When the networks unveiled their fall schedules a few months ago, the Seth MacFarlane-produced comedy was one of the least well-received. I admit, at first glance I thought it was a serious contender for one of the season’s first cancellations.

What makes it so bad? The brand of humor which verges on racist and inappropriate angered some groups. Even though there was pressure to re-shoot scenes, specifically the one where Brenda Song wears a sexy schoolgirl outfit and giggles like an anime character, the network declined.

With such negative reviews, FOX is using quotes from certain publications mixed in with positive audience reaction for a new promo. As they say, there is no such thing as bad publicity. Married… With Children offended groups and look how long that lasted. Even last year’s The Neighbors managed to get a renewal from ABC. In the alphabet network’s defense, the show got much better after several episodes. Perhaps, the same will happen with Dads. Check out the promo below.

http://www.youtube.com/watch?v=_yeLSEd8Ts4